About Us

We are a Danish 🇩🇰 jewelry brand with multiple stores in Egypt 🇪🇬. We are crafting pieces tailored for women worldwide, allowing them to narrate their stories through personal style expressions.

A charm to narrate countless tales

We started crafting our cherished charms in the year 2000. Every charm holds significance, sometimes multiple meanings, one bestowed upon it by its creator and others imbued by the individual who adorns and cherishes it. Whether it embodies a celebration of hues or motifs, pays homage to a nation, event, pastime, or most significantly, a beloved individual, each charm is meticulously crafted to recount the personal narrative of its wearer while reflecting their distinct flair. Adorned with affection on bracelets and necklaces, these charms are meticulously designed to be worn in ways as unique as their wearers.

More About Us

Materials Used

We make our jewelry with precious metals like sterling silver, 14k gold, and rose gold plating, ensuring top-notch quality.

A- What exactly is sterling silver?

  • It's basically a mix of at least 92.5% pure silver and other metals like copper. These additional metals make it stronger and more durable, ensuring you can enjoy wearing it for a long time.

B- Luxurious 14k gold-plating:

  • Discover the brilliance of our 14k gold-plated jewelry collection—radiant, luxurious, and golden!
  • Crafted with our special metal blend, it offers a bold and stunning metal aesthetic.
  • Delve into our comprehensive guide, featuring everything from charming dangles to necklaces and rings.
  • Unveil a treasure trove of styles and shop now!

C- Glowing 14k Rose Gold Platting:

  • Looking for something warm and glowing? Check out our 14k rose gold-plated collection! It's super versatile, perfect for any outfit.
  • The rosy-pink hue adds a touch of special to every look.
  • Plus, these pieces are great for adding a pop of color and complementing all skin tones!

How should I care for my jewelry?

  • Your jewelry should be handled with utmost care at all times.
  • All sterling silver pieces will inevitably tarnish over time, especially when exposed to elements like perfume, salty air, sulfur, skin creams, hairspray, chlorine, and acidic skin pH. The degree of tarnishing (oxidation) is influenced by the wearer's skin type and care routine. It's important to note that tarnishing is not a result of manufacturing defects.
  • Avoid wearing your jewelry while bathing, sleeping, or engaging in sports activities.
  • Always unclasp your bracelet before removing it.

We recommend using clips to evenly distribute the weight of charms across three sections.

Shipping Policy

We Deliver All Over Egypt 🇪🇬

  • Standard shipping (all over Egypt) → 65 EGP
  • North Coast → 120 EGP

For more info, please visit our Shipping Policy Page

Refund or Exchange policy

  • If you wish to inspect your order before accepting it, simply reach out to us, and we'll notify the courier to allow you to do so upon delivery at your doorstep.
  • Once the courier departs from your doorstep, we don't accept refunds or exchanges.